| CATS | 30 sec TV concepts |
| Charlotte Area Transit System | |
Option 1
The camera comes up on a hectic, racing world seen in a dusky purple-blue duotone. The sound-scape is lushy, ambient, house-y, cool, hip, and Cirque du Soliel-esque. Contented, happy, and relaxed, a lone businessman sits on a bus stop bench as the world moves frantically and at warp speed around him.
We see people getting in and out of cars; people talking on cell phones a mile a minute; people dashing in and out of stores, doorways, and side streets; traffic whizzing by; and the general rush and hustle of daily life.
Coming from the right side of the screen, a Charlotte Area Transit System bus pulls up in real time, at real speed, right in front of our businessman. From the same point of view as everything else, which is as if we're watching him from across the street, we see our businessman board the bus, contentedly sit in a window seat, and look directly at the camera and smile.
Before the bus takes off in real time at real speed, the copy across the middle-bottom of the screen reads, "CATS. It's My Peace Of Mind."
Option 2
Accompanied by the sound of cartoon-y, circus-y, clown music the camera slowly pans from right to left to reveal a series of ridiculous but real car mishaps.
There is the man at the gas pump who is astonished, shocked, and amazed at how much his gas costs; there is the older woman coughing inside her own car from the exhaust and fumes coming from the car in front of her; there is the mother, daughter, younger brother, and even younger sister all standing, running around, and arguing outside their car because somehow the daughter managed to lock everyone out of the car with the car still running; there is the guy in front of them honking his horn and having a conniption fit because the car in front of him isn't moving; there is the young guy and girl in front of him - both trying to talk on the same cell phone while standing outside their car because smoke is billowing from underneath the hood; and then there is the fender bender that happened in front of them between the motorcycle and moving van.
Across the street we see a chuckling, savvy, young businesswoman waiting for the bus. Her bus arrives. She boards. She takes a window seat and waves at all the people stuck in traffic, and before the bus pulls off the copy across the middle-bottom of the screen reads, "CATS. It's My First Choice."
Option 3
An absolutely adorable, snaggle-toothed, wild-eyed 5 year old is alone with his backpack and a full box of crayons. The music playing is one of Verdi's vibrant concertos for strings. Our boy is in the middle of a totally white space. The void. He draws a crude 5 year old's life sized outline of the interior of a bus. Using different colors and shapes to connote the different ethnicities and physical natures of people, he crudely draws them all in sitting and standing positions inside the bus.
In a flash, the drawing becomes inhabited by a diverse collection of real people moving around, talking, sitting, reading, thinking, and just being on the bus. Having watched it all by sitting backwards in his seat, beside his father, and perched upon his own knees, our little guy closes his drawing pad and turns around the to face the correct way, the copy beneath his snaggle-toothed, grinning face reads, "CATS. It's My Art & Culture."
The camera comes up on a hectic, racing world seen in a dusky purple-blue duotone. The sound-scape is lushy, ambient, house-y, cool, hip, and Cirque du Soliel-esque. Contented, happy, and relaxed, a lone businessman sits on a bus stop bench as the world moves frantically and at warp speed around him.
We see people getting in and out of cars; people talking on cell phones a mile a minute; people dashing in and out of stores, doorways, and side streets; traffic whizzing by; and the general rush and hustle of daily life.
Coming from the right side of the screen, a Charlotte Area Transit System bus pulls up in real time, at real speed, right in front of our businessman. From the same point of view as everything else, which is as if we're watching him from across the street, we see our businessman board the bus, contentedly sit in a window seat, and look directly at the camera and smile.
Before the bus takes off in real time at real speed, the copy across the middle-bottom of the screen reads, "CATS. It's My Peace Of Mind."
Option 2
Accompanied by the sound of cartoon-y, circus-y, clown music the camera slowly pans from right to left to reveal a series of ridiculous but real car mishaps.
There is the man at the gas pump who is astonished, shocked, and amazed at how much his gas costs; there is the older woman coughing inside her own car from the exhaust and fumes coming from the car in front of her; there is the mother, daughter, younger brother, and even younger sister all standing, running around, and arguing outside their car because somehow the daughter managed to lock everyone out of the car with the car still running; there is the guy in front of them honking his horn and having a conniption fit because the car in front of him isn't moving; there is the young guy and girl in front of him - both trying to talk on the same cell phone while standing outside their car because smoke is billowing from underneath the hood; and then there is the fender bender that happened in front of them between the motorcycle and moving van.
Across the street we see a chuckling, savvy, young businesswoman waiting for the bus. Her bus arrives. She boards. She takes a window seat and waves at all the people stuck in traffic, and before the bus pulls off the copy across the middle-bottom of the screen reads, "CATS. It's My First Choice."
Option 3
An absolutely adorable, snaggle-toothed, wild-eyed 5 year old is alone with his backpack and a full box of crayons. The music playing is one of Verdi's vibrant concertos for strings. Our boy is in the middle of a totally white space. The void. He draws a crude 5 year old's life sized outline of the interior of a bus. Using different colors and shapes to connote the different ethnicities and physical natures of people, he crudely draws them all in sitting and standing positions inside the bus.
In a flash, the drawing becomes inhabited by a diverse collection of real people moving around, talking, sitting, reading, thinking, and just being on the bus. Having watched it all by sitting backwards in his seat, beside his father, and perched upon his own knees, our little guy closes his drawing pad and turns around the to face the correct way, the copy beneath his snaggle-toothed, grinning face reads, "CATS. It's My Art & Culture."
