CSR
Direct Mail
Private duty nursing facilitators, CSR Travel, wanted a series of direct mail pieces that targeted the adult children of the elderly. Wanting the elderly to be viewed as dignified, wise, and still very much alive, the series likens them to real and sometimes gritty icons such as "The Warrior", "The Legend", and "The Goddess".
Direct Mail
Private duty nursing facilitators, CSR Travel, wanted a series of direct mail pieces that targeted the adult children of the elderly. Wanting the elderly to be viewed as dignified, wise, and still very much alive, the series likens them to real and sometimes gritty icons such as "The Warrior", "The Legend", and "The Goddess".
