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| The “EC” Campaign |
“Best Friend” |
30 sec Radio |
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| SFX: |
No sound, no background sound, total silence, and a nice “wet” mike. |
| V.O.: |
Imagine this. The situation is not cute. Last night, not only did your best friend get busy with
a brother that she does not know, but she took absolutely no precautions; no condom, no birth control,
no nothing.
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Bypass all of the drama, get her to call 1.888.NOT.2.LATE. |
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With Emergency Contraception she has 3 days to take control of the situation and a chance to
prevent an unwanted pregnancy.
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1.888.NOT.2.LATE. |
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Emergency Contraception is no joke. |
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