| FLS | “Carlaaaaa” | 30 sec TV concept |
| Furniture Land South | ||
| An exhausted woman, her lovable but slightly clueless husband, and her angelic but ice cream stained 5 year old daughter are walking through a parking lot to their car. | ||
| V.O.: |
CARLAAAAA. CAAARLAAAAHH.CARLA! |
She sees a gorgeous armchair sitting alone in a nearby patch of lushy blowing grass. It's calling to her and occasionally she sees her name super-imposed all over it. |
| V.O.: |
CARLA CARLA CARLA CAAAARLAAAAHHHHH! |
She drops her bags, hands her daughter to her husband, and is drawn to the chair. |
| Upon sitting she is transported to a world where her daughter is clean, her husband is attentive, and she's well rested and gorgeous. | ||
| V.O.: |
WHEN SOMETHING'S GOT
YOUR NAME ALL OVER IT,
YOU SIMPLY WILL NOT BE
DENIED.
FURNITURE LAND SOUTH. |
Shaken from her fantasy world, both her daughter and husband are trying to reason with her and get her to leave the chair. She clings to it like a junky or like a woman possessed. She has no intention of letting the fantasy go. |
| V.O.: | WE'D BRING THE ENTIRE STORE ROOM TO YOU IF WE COULD, BUT IT WOULD PROBABLY BE EASIER ON EVERYBODY ELSE IF YOU JUST CAME BY TO SEE US. | The address of FLS appears on the screen. |
