Steelpetal
Company Profile | Press Kit
This chic full-fledged production and artist management boutique wanted a lush company profile full of pull quotes and anecdotes to excite the press, prospective clients, and their artists. It worked. The phone has been ringing like crazy.
Exquisitely fluent, Steelpetal speaks the language of aesthetics. The hauntingly brilliant idea must be listened-for long before it is actually heard. The mysterious and elusive developing trend must be sensed before it dissipates into oblivion. Even the mere possibility of the well-crafted stiletto and its devastating beauty assaulting the cobblestoned grottos of post-war Prague must be understood before it ever reaches the magazine pages, or better yet the desks and psyches of those who deliver such images to the public.
Steelpetal speaks the language of aesthetics and commerce with the élan of an agency adept at translating desire, thought, and culture into a product that not only facilitates the client’s bottom line, but ensures a deeper wealth by creating an episode of experience that enriches the viewer beyond expectation. As a full-fledged production and artist management boutique known for its large-firm execution, Steelpetal is home to an array of phenomenal artists and image-makers who not only interpret and manifest the visions of others, but originate vision as well.
The Steelpetal client is the fashion editor, advertising firm, entertainment entity, or creative individual looking to deliver original, provocative, and progressively contemporary images to the marketplace. Whether the likes of Saatchi & Saatchi, Sony Music, Miramax, or Fox are seeking Park Avenue chic, neo-urbanism, underground kink, or the stripped down, naked, and deconstructed truth of a post-modern digitized drama, Steelpetal is the go-to agency to realize such vision. If the company’s life’s blood flows through its artists, then the pulse is embodied in the three individuals who created it. The strength, industry expertise, and indomitable passions of Consuela Nance, Steelpetal’s president and director of the print division, not only inspired the company’s name, but defines its allure. The fated presence and savvy perspective of music industry wunderkind, Marvin Scott, enhanced Nance’s vision and has advanced the profile of the company’s entertainment and development division to global proportions.
Woody Victor, Steelpetal’s financial expert, stepped into the creation of the company with a background in the design and implementation of business solutions deep enough to transform “Steelpetal the idea” to Steelpetal, Inc.
As she sits in her shallow pool of murky waters, the luminosity and steely resolve of the ever-blossoming lotus flower is the epitome of regenerative perfection.
In turn, as Steelpetal’s partners, colleagues, and clients find themselves sitting in the murky waters of aesthetic monotony and industry sameness, they look to the strong flower across the pond to help them renew the culture’s perspective of itself. This a renewal that can only happen with artists, images, and creative intellects influenced by depth, humor, ingenuity, difference, and the broad brush and breadth of human experience.
True to form, Steelpetal manages to indelibly oblige.
Company Profile | Press Kit
This chic full-fledged production and artist management boutique wanted a lush company profile full of pull quotes and anecdotes to excite the press, prospective clients, and their artists. It worked. The phone has been ringing like crazy.
| Steelpetal | Press Kit Copy |
Exquisitely fluent, Steelpetal speaks the language of aesthetics. The hauntingly brilliant idea must be listened-for long before it is actually heard. The mysterious and elusive developing trend must be sensed before it dissipates into oblivion. Even the mere possibility of the well-crafted stiletto and its devastating beauty assaulting the cobblestoned grottos of post-war Prague must be understood before it ever reaches the magazine pages, or better yet the desks and psyches of those who deliver such images to the public.
Steelpetal speaks the language of aesthetics and commerce with the élan of an agency adept at translating desire, thought, and culture into a product that not only facilitates the client’s bottom line, but ensures a deeper wealth by creating an episode of experience that enriches the viewer beyond expectation. As a full-fledged production and artist management boutique known for its large-firm execution, Steelpetal is home to an array of phenomenal artists and image-makers who not only interpret and manifest the visions of others, but originate vision as well.
The Steelpetal client is the fashion editor, advertising firm, entertainment entity, or creative individual looking to deliver original, provocative, and progressively contemporary images to the marketplace. Whether the likes of Saatchi & Saatchi, Sony Music, Miramax, or Fox are seeking Park Avenue chic, neo-urbanism, underground kink, or the stripped down, naked, and deconstructed truth of a post-modern digitized drama, Steelpetal is the go-to agency to realize such vision. If the company’s life’s blood flows through its artists, then the pulse is embodied in the three individuals who created it. The strength, industry expertise, and indomitable passions of Consuela Nance, Steelpetal’s president and director of the print division, not only inspired the company’s name, but defines its allure. The fated presence and savvy perspective of music industry wunderkind, Marvin Scott, enhanced Nance’s vision and has advanced the profile of the company’s entertainment and development division to global proportions.
Woody Victor, Steelpetal’s financial expert, stepped into the creation of the company with a background in the design and implementation of business solutions deep enough to transform “Steelpetal the idea” to Steelpetal, Inc.
As she sits in her shallow pool of murky waters, the luminosity and steely resolve of the ever-blossoming lotus flower is the epitome of regenerative perfection.
In turn, as Steelpetal’s partners, colleagues, and clients find themselves sitting in the murky waters of aesthetic monotony and industry sameness, they look to the strong flower across the pond to help them renew the culture’s perspective of itself. This a renewal that can only happen with artists, images, and creative intellects influenced by depth, humor, ingenuity, difference, and the broad brush and breadth of human experience.
True to form, Steelpetal manages to indelibly oblige.
| Steelpetal clients have included: | Atlantic Records | MCA |
| Child Magazine | Men’s Health | |
| Elektra Records | Pfizer | |
| Essence Magazine | Research Magazine | |
| In Style UK | Saatchi & Saatchi | |
| Interior Design | Smith Barney | |
| Magazine | Sony Music | |
| Lifetime Magazine | Trace | |
| L’Oreal USA | Xenon Pictures |
